THE INFLUENCE OF ENTREPRENEURIAL MARKETING ON BUSINESS PERFORMANCE: A STUDY AMONG INDONESIAN MICRO, SMALL AND MEDIUM ENTERPRISE (MSME) IN BATAM CITY

Business performance is crucial for Small and Medium Enterprises (SMEs), particularly in rural areas, as they contribute significantly to job growth and global economic development. This study investigates the relationship between entrepreneurial marketing (EM) and business performance, exploring th...

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Bibliographic Details
Main Author: FEBRIYANTORO, MOHAMAD TRIO
Format: Thesis
Language:English
English
English
Published: 2025
Subjects:
Online Access:http://eprints.uthm.edu.my/12992/
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