Persepsi usahawan industri kecil bumiputera terhadap aspek perlaksaan strategi pemasaran : satu tinjauan di Parit Raja, Batu Pahat, Johor

Strategi pemasaran memainkan peranan penting untuk menentukan kejayaan atau kegagaian sesebuah pemiagaan. Lantaran itu, kajian ini bertujuan untuk mengena! pasti aspek-aspek yang diperiukan untuk meiaksanakan strategi pemasaran daripada persepsi usahawan industri kecii bumiputera. Kajian ini diha...

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Bibliographic Details
Main Author:	Mohamood, Maziharita
Format:	Thesis
Language:	English English English
Published:	2001
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.uthm.edu.my/2816/
Abstract	Abstract here

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