Customer relationship management model for Alumni Liaison Unit (UTM)
In today’s competitive marketplace, educational institutions are sellers proposing courses, a degree, and a rich alumni life. It is more helpful for universities to keep its graduate students as alumni than recruit new students and new supporters for the university to decrease substantially amount o...
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| Format: | Thesis |
| Language: | English |
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2012
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| Online Access: | http://eprints.utm.my/31980/5/HosseinAhmadiMFSKSM2012.pdf |