Customer relationship management implementation in Iran automobile industry

Customer relationship management (CRM) has become popular among organizations and firms, hence many have implemented it in order to compete with others and promote their businesses. In CRM implementation, there are barriers, critical success factors and the strategic components that should be determ...

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Détails bibliographiques
Auteur principal:	Kavosh, Kamyar
Format:	Thèse
Langue:	anglais
Publié:	2011
Sujets:	HF5549.5.M63 Employee motivation
Accès en ligne:	http://eprints.utm.my/36650/5/KamyarKavoshPFPPSM2011.pdf

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