Customer relationship management implementation in Iran automobile industry

Customer relationship management (CRM) has become popular among organizations and firms, hence many have implemented it in order to compete with others and promote their businesses. In CRM implementation, there are barriers, critical success factors and the strategic components that should be determ...

詳細記述

書誌詳細
第一著者: Kavosh, Kamyar
フォーマット: 学位論文
言語:英語
出版事項: 2011
主題:
オンライン・アクセス:http://eprints.utm.my/36650/5/KamyarKavoshPFPPSM2011.pdf

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