Pembangunan e-shopping berdasarkan kajian TRUST dalam aplikasi perdagangan elektronik kajian kes : kedai buku Koperasi UTM Berhad

A possible reason for the delayed acceptance of the Internet as a retail distribution channel may be the lack of trust consumers have in the electronic channel and in the web merchants. MoTec model (model of Trust in e-commerce) shows some elements that can affect consumers’ trust in dealing with...

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Détails bibliographiques
Auteur principal: Mohamad, Nur Iliawani
Format: Thèse
Langue:anglais
Publié: 2006
Sujets:
Accès en ligne:http://eprints.utm.my/4072/1/NurIliawaniMohamadMFSKSM2006.pdf