Pembangunan e-shopping berdasarkan kajian TRUST dalam aplikasi perdagangan elektronik kajian kes : kedai buku Koperasi UTM Berhad
A possible reason for the delayed acceptance of the Internet as a retail distribution channel may be the lack of trust consumers have in the electronic channel and in the web merchants. MoTec model (model of Trust in e-commerce) shows some elements that can affect consumers’ trust in dealing with...
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| Format: | Thèse |
| Langue: | anglais |
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2006
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| Accès en ligne: | http://eprints.utm.my/4072/1/NurIliawaniMohamadMFSKSM2006.pdf |