Pembangunan e-shopping berdasarkan kajian TRUST dalam aplikasi perdagangan elektronik kajian kes : kedai buku Koperasi UTM Berhad
A possible reason for the delayed acceptance of the Internet as a retail distribution channel may be the lack of trust consumers have in the electronic channel and in the web merchants. MoTec model (model of Trust in e-commerce) shows some elements that can affect consumers’ trust in dealing with...
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | 英语 |
| 出版: |
2006
|
| 主題: | |
| 在線閱讀: | http://eprints.utm.my/4072/1/NurIliawaniMohamadMFSKSM2006.pdf |