The moderating effects of perceived ease of use and perceived usefulness on e-service quality, value and satisfaction
E-service markets have been growing rapidly over the past several years on airline website, and e-commerce and e-service marketing activities have attracted a great deal of attention as mean of increasing customers perception of online shopping activities, since they reduce the waiting time incurred...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
2013
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.utm.my/48706/25/MuhammadKhairiAbdulMFM2013.pdf |