The moderating effects of perceived ease of use and perceived usefulness on e-service quality, value and satisfaction
E-service markets have been growing rapidly over the past several years on airline website, and e-commerce and e-service marketing activities have attracted a great deal of attention as mean of increasing customers perception of online shopping activities, since they reduce the waiting time incurred...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 |
| 出版事項: |
2013
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| 主題: | |
| オンライン･アクセス: | http://eprints.utm.my/48706/25/MuhammadKhairiAbdulMFM2013.pdf |