The role of customer brand engagement in Facebook fan page
In today’s fast-paced and interactive business environment, engaging fans is imperative for companies to elevate their competitiveness in marketplace. Internet has ushered a new age of social media marketing where companies are promoting their businesses online via Facebook to attract and engage new...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
2015
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.utm.my/53972/1/HoPengHanMFM2015.pdf |