The influences of social media marketing on consumer purchase behaviour of low involvement product among generation y in sub-urban areas in Malaysia
This study examined the influences of social media marketing (online communities, interaction, entertainment and perceived trust) and Generation Y online purchase behaviour of low involvement products in sub-urban areas. Additionally, the study also investigated the moderating effect of consumer...
| 第一著者: | |
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| フォーマット: | Dissertation |
| 言語: | 英語 英語 英語 |
| 出版事項: |
2019
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| 主題: | |
| オンライン･アクセス: | http://eprints.uthm.edu.my/680/ |
| Abstract | Abstract here |