The influences of social media marketing on consumer purchase behaviour of low involvement product among generation y in sub-urban areas in Malaysia
This study examined the influences of social media marketing (online communities, interaction, entertainment and perceived trust) and Generation Y online purchase behaviour of low involvement products in sub-urban areas. Additionally, the study also investigated the moderating effect of consumer...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | Dissertation |
| भाषा: | अंग्रेज़ी अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2019
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| विषय: | |
| ऑनलाइन पहुंच: | http://eprints.uthm.edu.my/680/ |
| Abstract | Abstract here |