Factors influencing the adoption of mobile banking among generation Y in Malaysia

The continuous development in technological innovations, especially in the banking sector, has led to a competitive environment that has changed the way consumers deal with banks, and one of the changes is mobile banking services. Although enormous benefits can be achieved from using mobile banking...

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書目詳細資料
主要作者: Ur Rehman, Zahoor
格式: Thesis
語言:英语
英语
英语
出版: 2019
主題:
在線閱讀:http://eprints.uthm.edu.my/682/
Abstract Abstract here