Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising
The purpose of this study is to find factors affecting generation Y hybrid vehicle purchasing intention using internet advertising. The variable consists emotion, self-image, product information and purchasing intentions stated as independent variable for this study. The respondents were 150 generat...
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| 格式: | Thesis |
| 語言: | 英语 |
| 出版: |
2016
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| 在線閱讀: | http://eprints.utm.my/77937/1/EzamDaudMFM2016.pdf |