Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising

The purpose of this study is to find factors affecting generation Y hybrid vehicle purchasing intention using internet advertising. The variable consists emotion, self-image, product information and purchasing intentions stated as independent variable for this study. The respondents were 150 generat...

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Détails bibliographiques
Auteur principal:	Daud, Ezam
Format:	Thèse
Langue:	anglais
Publié:	2016
Sujets:	HD28 Management. Industrial Management
Accès en ligne:	http://eprints.utm.my/77937/1/EzamDaudMFM2016.pdf

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