Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising
The purpose of this study is to find factors affecting generation Y hybrid vehicle purchasing intention using internet advertising. The variable consists emotion, self-image, product information and purchasing intentions stated as independent variable for this study. The respondents were 150 generat...
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2016
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| Accès en ligne: | http://eprints.utm.my/77937/1/EzamDaudMFM2016.pdf |