Development of demand forecasting model for new product
Forecasting new product sales or service is a critical process in marketing strategies and product performance for an organisation. There are several methods to forecast new product sales or service and the common method used in industry nowadays is Bass Diffusion Model. Since the development of the...
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| Format: | Thèse |
| Langue: | anglais |
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2016
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| Accès en ligne: | http://eprints.utm.my/78318/1/NoratikahAbuPFS2016.pdf |