Factors influencing destination food image in Penang World Heritage Site

This study aims to investigate the relationship of destination food image has on the preference and intention to eat of Penang food among tourist. As Penang is well known for food tourism, it is important to identify the cognitive images that influence the preference and intention to eat specificall...

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Détails bibliographiques
Auteur principal:	Ung, Ean Na
Format:	Thèse
Langue:	anglais
Publié:	2016
Sujets:	QE Geology
Accès en ligne:	http://eprints.utm.my/78622/1/UngEanNaMFAB2016.pdf

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