Factors influencing destination food image in Penang World Heritage Site

This study aims to investigate the relationship of destination food image has on the preference and intention to eat of Penang food among tourist. As Penang is well known for food tourism, it is important to identify the cognitive images that influence the preference and intention to eat specificall...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Ung, Ean Na
स्वरूप: थीसिस
भाषा:अंग्रेज़ी
प्रकाशित: 2016
विषय:
ऑनलाइन पहुंच:http://eprints.utm.my/78622/1/UngEanNaMFAB2016.pdf

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