Factors influencing destination food image in Penang World Heritage Site

This study aims to investigate the relationship of destination food image has on the preference and intention to eat of Penang food among tourist. As Penang is well known for food tourism, it is important to identify the cognitive images that influence the preference and intention to eat specificall...

書誌詳細
第一著者:	Ung, Ean Na
フォーマット:	学位論文
言語:	英語
出版事項:	2016
主題:	QE Geology
オンライン･アクセス:	http://eprints.utm.my/78622/1/UngEanNaMFAB2016.pdf

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