Factors influencing destination food image in Penang World Heritage Site

This study aims to investigate the relationship of destination food image has on the preference and intention to eat of Penang food among tourist. As Penang is well known for food tourism, it is important to identify the cognitive images that influence the preference and intention to eat specificall...

书目详细资料
主要作者:	Ung, Ean Na
格式:	Thesis
语言:	英语
出版:	2016
主题:	QE Geology
在线阅读:	http://eprints.utm.my/78622/1/UngEanNaMFAB2016.pdf

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