The mediating effect of customer satisfaction on the relationship between digital banking service quality and customer loyaltytitle
The prevalent rapid changes in the banking service environment are highly competitive and are compelling these banks to focus on digitization to improve their services and product delivery to satisfy the customer's new needs and expectations. Hence, in alignment with these new needs and e...
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| Format: | Thèse |
| Langue: | anglais anglais anglais |
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2021
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| Accès en ligne: | http://eprints.uthm.edu.my/8269/ |
| Abstract | Abstract here |