Trusted follower model that influence purchase intention in social commerce
Social commerce is e-commerce where customers can shop online through social media platforms such as Facebook, Instagram, and Twitter. There are many factors that influence customers to make a purchase through social commerce and one of the factors is follower. The follower is a social commerce user...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
2019
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.utm.my/96645/1/HumairaHairudinMSC2019.pdf |