Trusted follower model that influence purchase intention in social commerce
Social commerce is e-commerce where customers can shop online through social media platforms such as Facebook, Instagram, and Twitter. There are many factors that influence customers to make a purchase through social commerce and one of the factors is follower. The follower is a social commerce user...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 |
| 出版事項: |
2019
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| 主題: | |
| オンライン･アクセス: | http://eprints.utm.my/96645/1/HumairaHairudinMSC2019.pdf |