Trusted follower model that influence purchase intention in social commerce

Social commerce is e-commerce where customers can shop online through social media platforms such as Facebook, Instagram, and Twitter. There are many factors that influence customers to make a purchase through social commerce and one of the factors is follower. The follower is a social commerce user...

書誌詳細
第一著者:	Hairudin, Humaira
フォーマット:	学位論文
言語:	英語
出版事項:	2019
主題:	QA75 Electronic computers. Computer science
オンライン･アクセス:	http://eprints.utm.my/96645/1/HumairaHairudinMSC2019.pdf

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