Trusted follower model that influence purchase intention in social commerce

Social commerce is e-commerce where customers can shop online through social media platforms such as Facebook, Instagram, and Twitter. There are many factors that influence customers to make a purchase through social commerce and one of the factors is follower. The follower is a social commerce user...

书目详细资料
主要作者:	Hairudin, Humaira
格式:	Thesis
语言:	英语
出版:	2019
主题:	QA75 Electronic computers. Computer science
在线阅读:	http://eprints.utm.my/96645/1/HumairaHairudinMSC2019.pdf

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