The influence of personality traits (Introversion-Extroversion) and social media interaction on impulse buying tendency among space students
Not available
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| Format: | Bachelor thesis |
| Language: | English |
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Universiti Teknologi Malaysia
2025
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| Online Access: | https://utmik.utm.my/handle/123456789/39773 |
| Abstract | Abstract here |
| _version_ | 1854975083336957952 |
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| author | Atiqah Mohd. Kassim |
| author2 | Nassyuha Assyillah Abdul Samad, supervisor |
| author_facet | Nassyuha Assyillah Abdul Samad, supervisor Atiqah Mohd. Kassim |
| author_sort | Atiqah Mohd. Kassim |
| description | Not available |
| format | Bachelor thesis |
| id | utm-123456789-39773 |
| institution | Universiti Teknologi Malaysia |
| language | English |
| publishDate | 2025 |
| publisher | Universiti Teknologi Malaysia |
| record_format | dspace |
| record_pdf | Abstract |
| spelling | utm-123456789-397732025-08-21T04:12:17Z The influence of personality traits (Introversion-Extroversion) and social media interaction on impulse buying tendency among space students Atiqah Mohd. Kassim Nassyuha Assyillah Abdul Samad, supervisor Business administration Not available The purpose of this study is to investigate the relationship between personality traits and impulsive buying tendency. Secondly, to explore the impact of social media interaction on the students’ buying behaviour. This study was conducted to students in Universiti Teknologi Malaysia. In particularly, SPACE students. The study is using a quantitative method. The respondents only need to answers and fill out the questions through Google Form. The questionnaire used a five-point Likert scale measurement. A total of 63 responses were gained, and the data was analysed using a SPSS (Statistical Package for Social Science) software. The finding shows that, there is a positive relationship between social media interaction and impulsive buying tendency. However, the findings showed a low significant, it means social media interactions have low influence on impulsive buying tendency. The second findings also reveal there is a positive relationship between personality traits and impulsive buying tendency as students’ behaviour, lifestyle and habits influence their decision making. At the end of the study, the recommendation is also provided for future research regarding this topic. fahmimoksen UTM 52 p. Project Paper (Bachelor of Business Administration (International Business)) - Universiti Teknologi Malaysia, 2023 2025-03-05T04:52:45Z 2025-03-05T04:52:45Z 2023 Bachelor thesis https://utmik.utm.my/handle/123456789/39773 vital:156185 valet-20240305-133244 ENG Closed Access UTM Complete Unpublished Completion application/pdf Universiti Teknologi Malaysia |
| spellingShingle | Business administration Atiqah Mohd. Kassim The influence of personality traits (Introversion-Extroversion) and social media interaction on impulse buying tendency among space students |
| thesis_level | Other |
| title | The influence of personality traits (Introversion-Extroversion) and social media interaction on impulse buying tendency among space students |
| title_full | The influence of personality traits (Introversion-Extroversion) and social media interaction on impulse buying tendency among space students |
| title_fullStr | The influence of personality traits (Introversion-Extroversion) and social media interaction on impulse buying tendency among space students |
| title_full_unstemmed | The influence of personality traits (Introversion-Extroversion) and social media interaction on impulse buying tendency among space students |
| title_short | The influence of personality traits (Introversion-Extroversion) and social media interaction on impulse buying tendency among space students |
| title_sort | influence of personality traits introversion extroversion and social media interaction on impulse buying tendency among space students |
| topic | Business administration |
| url | https://utmik.utm.my/handle/123456789/39773 |
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