Influence of model body size, written fit information and perceived similarity on plus size womens purchase intention in online attire shopping
Also available in printed version
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| Format: | Bachelor thesis |
| Language: | English |
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Universiti Teknologi Malaysia
2025
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| Online Access: | https://utmik.utm.my/handle/123456789/42207 |
| Abstract | Abstract here |
| _version_ | 1854975114095886336 |
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| author | Nurul Nazeera Isa |
| author2 | Zuraidah Sulaiman, supervisor |
| author_facet | Zuraidah Sulaiman, supervisor Nurul Nazeera Isa |
| author_sort | Nurul Nazeera Isa |
| description | Also available in printed version |
| format | Bachelor thesis |
| id | utm-123456789-42207 |
| institution | Universiti Teknologi Malaysia |
| language | English |
| publishDate | 2025 |
| publisher | Universiti Teknologi Malaysia |
| record_format | dspace |
| record_pdf | Abstract |
| spelling | utm-123456789-422072025-08-21T12:46:51Z Influence of model body size, written fit information and perceived similarity on plus size womens purchase intention in online attire shopping Nurul Nazeera Isa Zuraidah Sulaiman, supervisor Business Also available in printed version This study investigates influence of model body size, written fit information and perceived similarity on plus size womens� purchase intention in online attire shopping. Attire for plus size women are oversized shirts from XL to 7XL, which on average are their favourite to be stylish and comfortable. It is not surprising that plus size women now look stylish with a variety of comfortable clothes for them but the purchase clearly does not guarantee satisfaction to them and in the end, they have to purchase their attire via online shopping. Employing a quantitative research design, more than 95 sets of completed questionnaire have been collected and then analysed by Statistical Package for the Social Science (SPSS) version 23. Several factors were assessed in this study, such as body size model, written fit information, and perceived similarity. Based on multiple regression analysis result, written fit information is the best predictor among all variable zainurin UTM 86 p. Kertas Projek (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2021 2025-03-11T03:29:43Z 2025-03-11T03:29:43Z 2021 Bachelor thesis https://utmik.utm.my/handle/123456789/42207 vital:145080 valet-20220111-15164 ENG Closed Access UTM Complete Unpublished Completion application/pdf Universiti Teknologi Malaysia |
| spellingShingle | Business Nurul Nazeera Isa Influence of model body size, written fit information and perceived similarity on plus size womens purchase intention in online attire shopping |
| thesis_level | Other |
| title | Influence of model body size, written fit information and perceived similarity on plus size womens purchase intention in online attire shopping |
| title_full | Influence of model body size, written fit information and perceived similarity on plus size womens purchase intention in online attire shopping |
| title_fullStr | Influence of model body size, written fit information and perceived similarity on plus size womens purchase intention in online attire shopping |
| title_full_unstemmed | Influence of model body size, written fit information and perceived similarity on plus size womens purchase intention in online attire shopping |
| title_short | Influence of model body size, written fit information and perceived similarity on plus size womens purchase intention in online attire shopping |
| title_sort | influence of model body size written fit information and perceived similarity on plus size womens purchase intention in online attire shopping |
| topic | Business |
| url | https://utmik.utm.my/handle/123456789/42207 |
| work_keys_str_mv | AT nurulnazeeraisa influenceofmodelbodysizewrittenfitinformationandperceivedsimilarityonplussizewomenspurchaseintentioninonlineattireshopping |