Influence of model body size, written fit information and perceived similarity on plus size womens purchase intention in online attire shopping

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Bibliographic Details
Main Author: Nurul Nazeera Isa
Other Authors: Zuraidah Sulaiman, supervisor
Format: Bachelor thesis
Language:English
Published: Universiti Teknologi Malaysia 2025
Subjects:
Online Access:https://utmik.utm.my/handle/123456789/42207
Abstract Abstract here