The impact of travel vlog towards potential tourists� behavioral intention factors to visit a destination
Also available in printed version
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| Format: | Bachelor thesis |
| Language: | English |
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Universiti Teknologi Malaysia
2025
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| Online Access: | https://utmik.utm.my/handle/123456789/42209 |
| Abstract | Abstract here |
| _version_ | 1854975041286963200 |
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| author | Hannah Salsabila Singkuai |
| author2 | Norzaidahwati Zaidin, supervisor |
| author_facet | Norzaidahwati Zaidin, supervisor Hannah Salsabila Singkuai |
| author_sort | Hannah Salsabila Singkuai |
| description | Also available in printed version |
| format | Bachelor thesis |
| id | utm-123456789-42209 |
| institution | Universiti Teknologi Malaysia |
| language | English |
| publishDate | 2025 |
| publisher | Universiti Teknologi Malaysia |
| record_format | dspace |
| record_pdf | Abstract |
| spelling | utm-123456789-422092025-08-20T16:22:55Z The impact of travel vlog towards potential tourists� behavioral intention factors to visit a destination Hannah Salsabila Singkuai Norzaidahwati Zaidin, supervisor Business Also available in printed version The speed of changing times have increasingly made transition of modern technology in industrial tourism trends which is not only capturing information in narrative form and navigations of travelers to explore the world but also using an audio-visual recorded from smartphone or camera digital. Vlog can be seen as a more personalized form of marketing than working ads or promotions. The rise of social media travel vlogs may increase the intention of tourists. The final result of this study is to investigate the impact of vlog travel on the behavioral factors of potential tourists: images of the destination, travel safety and risk, word of mouth, destination facilities and tourist motivation. In addition, this study will decide which aspect is most relevant towards tourist�s behavioral intention. This study aims to look at which factors give the most impactful towards potential tourists� behavioural intention to visit a destination and how travel vlog give positive contribution towards potential tourists� behavioural intention. The quantitative survey is used to collect the data, and the main target is Universiti Teknologi Malaysia students aged 17-46 years old. Some of the analysis approaches such as descriptive, normality, validity, reliability, collinearity and multiple regressions are applied to achieve the result. The result showed, among five factors that shown from travel vlog, there were three variables positively significant towards potential tourists� behavioural intention. First is travel risk and safety, second is word of mouth (wom) and last is destination facilities. zulraizam UTM 88 p. Project paper (Sarjan Muda (Pentadbiran Perniagaan)) - Universiti Teknologi Malaysia, 2021 2025-03-11T03:30:38Z 2025-03-11T03:30:38Z 2021 Bachelor thesis https://utmik.utm.my/handle/123456789/42209 vital:145146 valet-20220119-14058 ENG Closed Access UTM Complete Unpublished Completion application/pdf Universiti Teknologi Malaysia |
| spellingShingle | Business Hannah Salsabila Singkuai The impact of travel vlog towards potential tourists� behavioral intention factors to visit a destination |
| thesis_level | Other |
| title | The impact of travel vlog towards potential tourists� behavioral intention factors to visit a destination |
| title_full | The impact of travel vlog towards potential tourists� behavioral intention factors to visit a destination |
| title_fullStr | The impact of travel vlog towards potential tourists� behavioral intention factors to visit a destination |
| title_full_unstemmed | The impact of travel vlog towards potential tourists� behavioral intention factors to visit a destination |
| title_short | The impact of travel vlog towards potential tourists� behavioral intention factors to visit a destination |
| title_sort | impact of travel vlog towards potential tourists� behavioral intention factors to visit a destination |
| topic | Business |
| url | https://utmik.utm.my/handle/123456789/42209 |
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