eWOM information affecting users� behavioral intentions on social media
Also available in printed version
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | Bachelor thesis |
| اللغة: | الإنجليزية |
| منشور في: |
Universiti Teknologi Malaysia
2025
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://utmik.utm.my/handle/123456789/42361 |
| Abstract | Abstract here |
| _version_ | 1854934109982294016 |
|---|---|
| author | Chua, Jun Kang |
| author2 | Mohd. Shoki Md. Ariff, supervisor |
| author_facet | Mohd. Shoki Md. Ariff, supervisor Chua, Jun Kang |
| author_sort | Chua, Jun Kang |
| description | Also available in printed version |
| format | Bachelor thesis |
| id | utm-123456789-42361 |
| institution | Universiti Teknologi Malaysia |
| language | English |
| publishDate | 2025 |
| publisher | Universiti Teknologi Malaysia |
| record_format | dspace |
| record_pdf | Abstract |
| spelling | utm-123456789-423612025-08-21T00:06:53Z eWOM information affecting users� behavioral intentions on social media Chua, Jun Kang Mohd. Shoki Md. Ariff, supervisor Business Also available in printed version Today, social media and consumers play the key role for creating or generating and distributing the electronic word-of-mouth (eWOM). Instagram offers an avenue for electronic word of mouth (eWOM) marketing, with instant photo sharing apps and quick reviews of restaurants online that led to the high consumers� behavioral intention. Instagram changed the way consumers behave regarding food consumption. Consumers could interact with friends by using Instagram, share themselves interests or demonstrate their creativity with others. Therefore, this study examines the influence of eWOM information on Instagram users' behavioral intention, particularly on purchase intention and forwarding eWOM information (FeWOM). This study employed the information adoption model (IAM), theory of planned behavior (TPB) and social exchange theory (SET) to investigate the influence of eWOM information on Instagram users' behavioral intention. The variables indicated in this study are quality, quantity and credibility of eWOM information as well as information usefulness, attitude toward information and information acceptance. The survey used google form questionnaire was utilized to gather 269 completed questionnaires and the researcher using convenience sampling procedure. The data that was collected were then analysed by using the SPSS software and Smart PLS. The results revealed all influence eWOM information positively and significantly affect users� behavioral intention. This study also can be the strongest predictor to youths� behavioral intention on foods and beverages in Malaysia. Theoretical and practical consideration of the study are discussed. zulraizam UTM 130 p. Thesis (Sarjana Muda Kejuruteraan Awam) - Universiti Teknologi Malaysia, 2020 2025-03-11T04:55:28Z 2025-03-11T04:55:28Z 2021 Bachelor thesis https://utmik.utm.my/handle/123456789/42361 vital:145188 valet-20220123-141338 ENG Closed Access UTM Complete Unpublished Completion application/pdf Universiti Teknologi Malaysia |
| spellingShingle | Business Chua, Jun Kang eWOM information affecting users� behavioral intentions on social media |
| thesis_level |
Other
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| title | eWOM information affecting users� behavioral intentions on social media |
| title_full | eWOM information affecting users� behavioral intentions on social media |
| title_fullStr | eWOM information affecting users� behavioral intentions on social media |
| title_full_unstemmed | eWOM information affecting users� behavioral intentions on social media |
| title_short | eWOM information affecting users� behavioral intentions on social media |
| title_sort | ewom information affecting users� behavioral intentions on social media |
| topic | Business |
| url | https://utmik.utm.my/handle/123456789/42361 |
| work_keys_str_mv | AT chuajunkang ewominformationaffectingusersbehavioralintentionsonsocialmedia |