Demographic and behavioral characteristic profile of cinema audiences among UTM students
Also available in printed version
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| Format: | Bachelor thesis |
| Language: | English |
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Universiti Teknologi Malaysia
2025
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| Online Access: | https://utmik.utm.my/handle/123456789/45933 |
| Abstract | Abstract here |
| _version_ | 1854975093217689600 |
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| author | Budiman Shamsuri |
| author2 | Ahmad Sharifuddin Shamsuddin, supervisor |
| author_facet | Ahmad Sharifuddin Shamsuddin, supervisor Budiman Shamsuri |
| author_sort | Budiman Shamsuri |
| description | Also available in printed version |
| format | Bachelor thesis |
| id | utm-123456789-45933 |
| institution | Universiti Teknologi Malaysia |
| language | English |
| publishDate | 2025 |
| publisher | Universiti Teknologi Malaysia |
| record_format | dspace |
| record_pdf | Abstract |
| spelling | utm-123456789-459332025-08-21T07:10:07Z Demographic and behavioral characteristic profile of cinema audiences among UTM students Budiman Shamsuri Ahmad Sharifuddin Shamsuddin, supervisor Business Also available in printed version The number of movie viewers, especially audiences in Malaysian cinemas, has grown tremendously. For example in 2012, the number of movie viewing in the cinema reached 56.90. 92 million and, in 2018, this number has increased more than once gand a, to 72.84 million (www.finas.gov.my). There are many factors that contribute to the increasing number of viewers in Malaysia. among others is the rapid growth of the global film industry, the changing lifestyle of the society and the rapid growth of the national economy which contributes to the increased spending capability, especially for the entertainment activities of the Malaysian population. For film marketing purposes, especially local films, it is important to know and take into account the nature and motivation of watching movies in the audience. Accordingly, this article will make cinema audience profile based on demographic and behavioral characteristic . Two key points that you want to peel through this article. Firstly, What are the demographic characteristic of cinema audiences towards young consumers? And secondly What are the behavioral characteristic of cinema audiences toward young consumers and how many? The findings show that the differences in the demographic and behavioral characteristics of movie viewing are significant among the respondents' groups. zulaihi UTM 80 p. Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019 2025-03-12T04:48:28Z 2025-03-12T04:48:28Z 2019 Bachelor thesis https://utmik.utm.my/handle/123456789/45933 vital:120633 valet-20190224-091050 ENG Closed Access UTM Complete Unpublished Completion application/pdf Universiti Teknologi Malaysia |
| spellingShingle | Business Budiman Shamsuri Demographic and behavioral characteristic profile of cinema audiences among UTM students |
| thesis_level | Other |
| title | Demographic and behavioral characteristic profile of cinema audiences among UTM students |
| title_full | Demographic and behavioral characteristic profile of cinema audiences among UTM students |
| title_fullStr | Demographic and behavioral characteristic profile of cinema audiences among UTM students |
| title_full_unstemmed | Demographic and behavioral characteristic profile of cinema audiences among UTM students |
| title_short | Demographic and behavioral characteristic profile of cinema audiences among UTM students |
| title_sort | demographic and behavioral characteristic profile of cinema audiences among utm students |
| topic | Business |
| url | https://utmik.utm.my/handle/123456789/45933 |
| work_keys_str_mv | AT budimanshamsuri demographicandbehavioralcharacteristicprofileofcinemaaudiencesamongutmstudents |