Intention use Social Networking Sites (SNS) for travel planning among generation Y
Also available in printed version
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| Format: | Bachelor thesis |
| Language: | English |
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Universiti Teknologi Malaysia
2025
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| Online Access: | https://utmik.utm.my/handle/123456789/46066 |
| Abstract | Abstract here |
| _version_ | 1854975083929403392 |
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| author | Tan, Pui San |
| author2 | Noor Hazarina Hashim, supervisor |
| author_facet | Noor Hazarina Hashim, supervisor Tan, Pui San |
| author_sort | Tan, Pui San |
| description | Also available in printed version |
| format | Bachelor thesis |
| id | utm-123456789-46066 |
| institution | Universiti Teknologi Malaysia |
| language | English |
| publishDate | 2025 |
| publisher | Universiti Teknologi Malaysia |
| record_format | dspace |
| record_pdf | Abstract |
| spelling | utm-123456789-460662025-08-21T04:04:11Z Intention use Social Networking Sites (SNS) for travel planning among generation Y Tan, Pui San Noor Hazarina Hashim, supervisor Business Also available in printed version This study focus on identify factors affect generation Y behavioral intention use SNS for travel planning based on the TAM model which include perceived usefulness (PE), perceived ease of use (PEOU) and propose two more factors which is enjoyment (E) and trust (T). All the factors recognized as independent variables and behavioral intention use social networking sites (SNS) for travel planning as dependent variable. 160 set questionnaires were distributed by mall intercept to purposive samples in Johor Bahru. The respondents were generation Y who aged from 19 to 38 years old and SNS user. All the data were collected and analysis by Statistical Package for the Social Sciences (SPSS). The results of multiple regression show that all independent variables have positive affect and significant relationship with behavioral intention, perceived ease of use is the most significant factor for behavioral intention. T test result shows that there is no significant different among male and female (generation Y) behavioral intention use SNS for travel planning. The findings of the study can get better knowledge about generations Y intention use the SNS for travel planning. Lastly, the study was also discussed the implications as well as limitations and recommendations for future research fahmimoksen UTM 106 p. Thesis (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019 2025-03-12T04:53:17Z 2025-03-12T04:53:17Z 2019 Bachelor thesis https://utmik.utm.my/handle/123456789/46066 vital:121272 valet-20190305-111131 ENG Closed Access UTM Complete Unpublished Completion application/pdf Universiti Teknologi Malaysia |
| spellingShingle | Business Tan, Pui San Intention use Social Networking Sites (SNS) for travel planning among generation Y |
| thesis_level | Other |
| title | Intention use Social Networking Sites (SNS) for travel planning among generation Y |
| title_full | Intention use Social Networking Sites (SNS) for travel planning among generation Y |
| title_fullStr | Intention use Social Networking Sites (SNS) for travel planning among generation Y |
| title_full_unstemmed | Intention use Social Networking Sites (SNS) for travel planning among generation Y |
| title_short | Intention use Social Networking Sites (SNS) for travel planning among generation Y |
| title_sort | intention use social networking sites sns for travel planning among generation y |
| topic | Business |
| url | https://utmik.utm.my/handle/123456789/46066 |
| work_keys_str_mv | AT tanpuisan intentionusesocialnetworkingsitessnsfortravelplanningamonggenerationy |