The effect of social media marketing towards catering business brand awareness
Not available
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| Format: | Master's thesis |
| Language: | English |
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Universiti Teknologi Malaysia
2025
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| Online Access: | https://utmik.utm.my/handle/123456789/48049 |
| Abstract | Abstract here |
| _version_ | 1854975056746119168 |
|---|---|
| author | Chew Jie Yi |
| author2 | Mazilah Abdullah |
| author_facet | Mazilah Abdullah Chew Jie Yi |
| author_sort | Chew Jie Yi |
| description | Not available |
| format | Master's thesis |
| id | utm-123456789-48049 |
| institution | Universiti Teknologi Malaysia |
| language | English |
| publishDate | 2025 |
| publisher | Universiti Teknologi Malaysia |
| record_format | dspace |
| record_pdf | Abstract |
| spelling | utm-123456789-480492025-08-20T20:49:30Z The effect of social media marketing towards catering business brand awareness Chew Jie Yi Mazilah Abdullah Internet marketing Not available This paper study objective is to determine and identify whether the social media marketing will cause any effects on the brand awareness of CT Wangi Sdn. Bhd. (Ayam Penyet Best) or not. Within this project, two interventions will be carried out and the findings from the implementations will be discussed. Social media metrics will be used to analyze the quantitative data collected while sentiment analysis which involves the fine-grained sentiment analysis and emotion detection will be used to analyze the qualitative data collected. A brand awareness survey was done at the end of this research to measure the effectiveness and successfulness of both implementations of cycle one and two. Nowadays, due to the rapid development of networking and technologies, the life of humans has become easier and less burdensome. It is believed that social media has become one of the most effective ways to enhance and promote the brand awareness of a business. So, online contests with attractive prizes will be held in order to help CT Wangi Sdn. Bhd. to raise their brand awareness among the public. The contests which have been held for cycle one and two are “Jom Berbuka Puasa Bersama-sama Eat and Win Contest” and “Fill in the Blanks Ayam Penyet Best Giveaway Contest 2021”. Both the contests have brought different outputs with significant findings which contribute to practical implications and furthermore academic paper at the same time. ezathulimma UTM 131 p. Thesis (Master of Business Administration) - Universiti Teknologi Malaysia, 2022 2025-03-13T03:08:12Z 2025-03-13T03:08:12Z 2022 Master's thesis https://utmik.utm.my/handle/123456789/48049 vital:147754 valet-20220728-221831 ENG Closed Access UTM Complete Unpublished Completion application/pdf Universiti Teknologi Malaysia |
| spellingShingle | Internet marketing Chew Jie Yi The effect of social media marketing towards catering business brand awareness |
| thesis_level | Master |
| title | The effect of social media marketing towards catering business brand awareness |
| title_full | The effect of social media marketing towards catering business brand awareness |
| title_fullStr | The effect of social media marketing towards catering business brand awareness |
| title_full_unstemmed | The effect of social media marketing towards catering business brand awareness |
| title_short | The effect of social media marketing towards catering business brand awareness |
| title_sort | effect of social media marketing towards catering business brand awareness |
| topic | Internet marketing |
| url | https://utmik.utm.my/handle/123456789/48049 |
| work_keys_str_mv | AT chewjieyi theeffectofsocialmediamarketingtowardscateringbusinessbrandawareness AT chewjieyi effectofsocialmediamarketingtowardscateringbusinessbrandawareness |