The impact of social media marketing towards Nazla Enterprise
Not available
| 第一著者: | |
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| その他の著者: | |
| フォーマット: | Master's thesis |
| 言語: | 英語 |
| 出版事項: |
Universiti Teknologi Malaysia
2025
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| 主題: | |
| オンライン･アクセス: | https://utmik.utm.my/handle/123456789/48077 |
| Abstract | Abstract here |
| _version_ | 1854975050114924544 |
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| author | Nurul Izzaty Md Zaini |
| author2 | Nor Zafir Md Salleh |
| author_facet | Nor Zafir Md Salleh Nurul Izzaty Md Zaini |
| author_sort | Nurul Izzaty Md Zaini |
| description | Not available |
| format | Master's thesis |
| id | utm-123456789-48077 |
| institution | Universiti Teknologi Malaysia |
| language | English |
| publishDate | 2025 |
| publisher | Universiti Teknologi Malaysia |
| record_format | dspace |
| record_pdf | Abstract |
| spelling | utm-123456789-480772025-08-20T19:06:25Z The impact of social media marketing towards Nazla Enterprise Nurul Izzaty Md Zaini Nor Zafir Md Salleh Internet marketing Not available The aim of this research is to examine the effect of social media marketing activities on Naz. In addition, it has been aimed to analyse the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers who actively follow “Nazla Food” on Facebook. In this research, both quantitative and qualitative method have been used and research data has been obtained via online questionnaires shared on social media. The obtained data have been analysed. As a result of the analysis, social media marketing activities have been found as effective factors on brand loyalty, besides it has been determined that the most obvious effect seen on brand awareness. ezathulimma UTM 93 p. Thesis (Master of Business Administration) - Universiti Teknologi Malaysia, 2022 2025-03-13T03:09:25Z 2025-03-13T03:09:25Z 2022 Master's thesis https://utmik.utm.my/handle/123456789/48077 vital:147752 valet-20220728-215657 ENG Closed Access UTM Complete Unpublished Completion application/pdf Universiti Teknologi Malaysia |
| spellingShingle | Internet marketing Nurul Izzaty Md Zaini The impact of social media marketing towards Nazla Enterprise |
| thesis_level | Master |
| title | The impact of social media marketing towards Nazla Enterprise |
| title_full | The impact of social media marketing towards Nazla Enterprise |
| title_fullStr | The impact of social media marketing towards Nazla Enterprise |
| title_full_unstemmed | The impact of social media marketing towards Nazla Enterprise |
| title_short | The impact of social media marketing towards Nazla Enterprise |
| title_sort | impact of social media marketing towards nazla enterprise |
| topic | Internet marketing |
| url | https://utmik.utm.my/handle/123456789/48077 |
| work_keys_str_mv | AT nurulizzatymdzaini theimpactofsocialmediamarketingtowardsnazlaenterprise AT nurulizzatymdzaini impactofsocialmediamarketingtowardsnazlaenterprise |