The acceptance of information technology (IT) by inbound travel agent in Kota Kinabalu
Also available in printed version
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| Format: | Master's thesis |
| Language: | English |
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Universiti Teknologi Malaysia
2025
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| Online Access: | https://utmik.utm.my/handle/123456789/50204 |
| Abstract | Abstract here |
| _version_ | 1854975142476644352 |
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| author | Norshafawani Isdianto |
| author2 | Amran Hamzah, supervisor |
| author_facet | Amran Hamzah, supervisor Norshafawani Isdianto |
| author_sort | Norshafawani Isdianto |
| description | Also available in printed version |
| format | Master's thesis |
| id | utm-123456789-50204 |
| institution | Universiti Teknologi Malaysia |
| language | English |
| publishDate | 2025 |
| publisher | Universiti Teknologi Malaysia |
| record_format | dspace |
| record_pdf | Abstract |
| spelling | utm-123456789-502042025-03-13T18:24:24Z The acceptance of information technology (IT) by inbound travel agent in Kota Kinabalu Norshafawani Isdianto Amran Hamzah, supervisor Buit environment Also available in printed version Due to the rapid development of information technology, methods of doing business in the tourism industry have changed dramatically. The Internet and social media technologies have become entrenched in this industry and proved itself to be a perfect tool serving clients. Value propositions, offered by travel agencies, also need to be altered to meet the changing customers? buying habits of tourism products. It is recommended that ICT and the Internet should become part of an integrated, customer centric marketing plan which includes online and traditional marketing tools. Travel agencies also need to engage in clear customer segmentation based on established customer needs. Hence, this research aim to assess the inclusion of the acceptance of ‘IT’ by inbound travel agent in Kota Kinabalu based on four main objectives: (i) to determine willingness of travel agents to follow technology evolution, (ii) to study the readiness of travel agents to accept the evolution of technology in the tourism industry, (iii) to assess the barrier faced by travel agents to sustain in the tourism market and (iv) to examine the current roles of travel agents. By applying qualitative method of in-depth interview and conversations within thirteen travel agencies who actively promoting inbound package in Kota Kinabalu, it would gain an information their willingness to follow the evolution, the readiness to adapt the changes, the barriers they faced and their current roles in distribution system. Therefore, this study is beneficial to all tourism stakeholders especially travel agencies to identify the Strength, weaknesses, opportunity and threat to enhance their business and stay solvent and relevant in industry zulaihi UTM 117 p. Thesis (Sarjana Sains (Perancangan Pelancongan)) - Universiti Teknologi Malaysia, 2018 2025-03-13T07:19:00Z 2025-03-13T07:19:00Z 2018 Master's thesis https://utmik.utm.my/handle/123456789/50204 vital:114947 valet-20180923-144752 ENG Closed Access UTM Complete Unpublished Completion application/pdf Universiti Teknologi Malaysia |
| spellingShingle | Buit environment Norshafawani Isdianto The acceptance of information technology (IT) by inbound travel agent in Kota Kinabalu |
| thesis_level | Master |
| title | The acceptance of information technology (IT) by inbound travel agent in Kota Kinabalu |
| title_full | The acceptance of information technology (IT) by inbound travel agent in Kota Kinabalu |
| title_fullStr | The acceptance of information technology (IT) by inbound travel agent in Kota Kinabalu |
| title_full_unstemmed | The acceptance of information technology (IT) by inbound travel agent in Kota Kinabalu |
| title_short | The acceptance of information technology (IT) by inbound travel agent in Kota Kinabalu |
| title_sort | acceptance of information technology it by inbound travel agent in kota kinabalu |
| topic | Buit environment |
| url | https://utmik.utm.my/handle/123456789/50204 |
| work_keys_str_mv | AT norshafawaniisdianto theacceptanceofinformationtechnologyitbyinboundtravelagentinkotakinabalu AT norshafawaniisdianto acceptanceofinformationtechnologyitbyinboundtravelagentinkotakinabalu |