The effectiveness of utilizing Search Engine Optimization (SEO) to increase website traffic at X Clinic Website
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| Format: | Master's thesis |
| Language: | English |
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Universiti Teknologi Malaysia
2025
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| Online Access: | https://utmik.utm.my/handle/123456789/50514 |
| Abstract | Abstract here |
| _version_ | 1854975083332763649 |
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| author | Mimi Asmida Ridhwan |
| author2 | Ahmad Sharifuddin Shamsuddin |
| author_facet | Ahmad Sharifuddin Shamsuddin Mimi Asmida Ridhwan |
| author_sort | Mimi Asmida Ridhwan |
| description | Not available |
| format | Master's thesis |
| id | utm-123456789-50514 |
| institution | Universiti Teknologi Malaysia |
| language | English |
| publishDate | 2025 |
| publisher | Universiti Teknologi Malaysia |
| record_format | dspace |
| record_pdf | Abstract |
| spelling | utm-123456789-505142025-08-21T04:12:12Z The effectiveness of utilizing Search Engine Optimization (SEO) to increase website traffic at X Clinic Website Mimi Asmida Ridhwan Ahmad Sharifuddin Shamsuddin Search engine optimization Web site traffic Websites -- Design and construction Not available This study focuses on social media influencer on Instagram platform that can affect Ayiesh Kitchen business. As this influencer are increasing gradually over the year aligned with the current trend on digital marketing, the researcher proposes a more thorough study to be carried out through Instagram platform. There are three objectives in this research which are to determine social media influencer marketing effect on the brand awareness of Ayiesh Kitchen, to increase sales on Ayiesh Kitchen with the existences of the social media influencer and to identify the best criteria of social media influencer that can help to increase the brand awareness of the business. Next, the distribution of questionnaire with 238 respondents which consist from Ayiesh Kitchen’s Instagram followers has been conducted as a pre- intervention took place. As for the intervention, the researcher has done several paid video advertisement on Instagram story method with total of four of the listed influencers based on the survey done with the respondents after the discussion done with the owner of Ayiesh Kitchen. From the intervention outcome, the researcher has identified the best influencers based on the sales performance of Ayiesh Kitchen after the intervention had been carried out. The intervention is then continue to second cycle in which the researcher use the same concept of intervention with concentrate more on selected influencer from the first cycle of sales performance. From the result, it showed the positively as it increase with 34% of sales. Therefore, future researchers are recommended for further investigation on the other methods of paid review done by the social media influencer. In addition, this research is also useful for the business to interact and increase the customers’ awareness and sales performance. ezathulimma UTM 66 p. Thesis (Sarjana Pentadbiran Perniagaan) - Universiti Teknologi Malaysia, 2022 2025-03-13T09:59:12Z 2025-03-13T09:59:12Z 2022 Master's thesis https://utmik.utm.my/handle/123456789/50514 vital:151465 valet-20221023-164658 ENG Closed Access UTM Complete Unpublished Completion application/pdf Universiti Teknologi Malaysia |
| spellingShingle | Search engine optimization Web site traffic Websites -- Design and construction Mimi Asmida Ridhwan The effectiveness of utilizing Search Engine Optimization (SEO) to increase website traffic at X Clinic Website |
| thesis_level | Master |
| title | The effectiveness of utilizing Search Engine Optimization (SEO) to increase website traffic at X Clinic Website |
| title_full | The effectiveness of utilizing Search Engine Optimization (SEO) to increase website traffic at X Clinic Website |
| title_fullStr | The effectiveness of utilizing Search Engine Optimization (SEO) to increase website traffic at X Clinic Website |
| title_full_unstemmed | The effectiveness of utilizing Search Engine Optimization (SEO) to increase website traffic at X Clinic Website |
| title_short | The effectiveness of utilizing Search Engine Optimization (SEO) to increase website traffic at X Clinic Website |
| title_sort | effectiveness of utilizing search engine optimization seo to increase website traffic at x clinic website |
| topic | Search engine optimization Web site traffic Websites -- Design and construction |
| url | https://utmik.utm.my/handle/123456789/50514 |
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