Consumer adoption of electronic word of mouth in social commerce websites
Also available in printed version
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| Format: | Master's thesis |
| Language: | English |
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Universiti Teknologi Malaysia
2025
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| Online Access: | https://utmik.utm.my/handle/123456789/51182 |
| Abstract | Abstract here |
| _version_ | 1854975119820062720 |
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| author | Muhammad Anas Gulumbe |
| author2 | Ab. Razak Che Hussin, supervisor |
| author_facet | Ab. Razak Che Hussin, supervisor Muhammad Anas Gulumbe |
| author_sort | Muhammad Anas Gulumbe |
| description | Also available in printed version |
| format | Master's thesis |
| id | utm-123456789-51182 |
| institution | Universiti Teknologi Malaysia |
| language | English |
| publishDate | 2025 |
| publisher | Universiti Teknologi Malaysia |
| record_format | dspace |
| record_pdf | Abstract |
| spelling | utm-123456789-511822025-08-21T14:27:40Z Consumer adoption of electronic word of mouth in social commerce websites Muhammad Anas Gulumbe Ab. Razak Che Hussin, supervisor Computing Also available in printed version With the emergence of social commerce (s-commerce), it become more useful for consumers to share their experiences about the product and services. The electronic word of mouth (eWOM) exist in the essential communities and plays important role in consumers’ daily activities. It could even be utilized as instruments of e-marketing for firms and online businesses. Therefore, understanding how consumers adopt eWOM becomes very important issues. The purpose of this study is to examine the influence factors affecting consumer adoption of eWOM in s-commerce websites, and how individual utilize the information contained in the online reviews. Drawn on the literature in information system and dual process theory which is information adoption model (IAM), this study propose a research model to develop the understanding on consumer adoption of eWOM in s-commerce. Using a survey based approach, data was collected from 165 s-commerce consumers, and analyzed using Partial Least Square based on Structural Equation Modeling (PLS-SEM). Results show that Information Usefulness, Argument Quality, and Trustworthiness were the most significant factors that determined consumers toward the adoption of eWOM in s-commerce websites. This results also revealed that there was no significant relationship between sufficiency, timeliness, and relevance as antecedents of Argument quality to information usefulness. Implications for research and practice are discussed such as importance of the research, contributions, and future work fahmimoksen UTM 160 p. Thesis (Sarjana Teknologi Maklumat (Pengurusan Teknologi Maklumat)) - Universiti Teknologi Malaysia, 2018 2025-03-14T04:08:41Z 2025-03-14T04:08:41Z 2018 Master's thesis https://utmik.utm.my/handle/123456789/51182 vital:111277 valet-20180603-084948 ENG Closed Access UTM Complete Unpublished Completion application/pdf Universiti Teknologi Malaysia |
| spellingShingle | Computing Muhammad Anas Gulumbe Consumer adoption of electronic word of mouth in social commerce websites |
| thesis_level | Master |
| title | Consumer adoption of electronic word of mouth in social commerce websites |
| title_full | Consumer adoption of electronic word of mouth in social commerce websites |
| title_fullStr | Consumer adoption of electronic word of mouth in social commerce websites |
| title_full_unstemmed | Consumer adoption of electronic word of mouth in social commerce websites |
| title_short | Consumer adoption of electronic word of mouth in social commerce websites |
| title_sort | consumer adoption of electronic word of mouth in social commerce websites |
| topic | Computing |
| url | https://utmik.utm.my/handle/123456789/51182 |
| work_keys_str_mv | AT muhammadanasgulumbe consumeradoptionofelectronicwordofmouthinsocialcommercewebsites |