The relationship between service and marketing innovation on a firm’s performance
Also available in printed version
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | Bachelor thesis |
| اللغة: | الإنجليزية |
| منشور في: |
Universiti Teknologi Malaysia
2025
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://utmik.utm.my/handle/123456789/54381 |
| Abstract | Abstract here |
| _version_ | 1854975084523945984 |
|---|---|
| author | Noor Syuhada Wafa Abd. Rahman |
| author2 | Umar Haiyat Abdul Kohar, supervisor |
| author_facet | Umar Haiyat Abdul Kohar, supervisor Noor Syuhada Wafa Abd. Rahman |
| author_sort | Noor Syuhada Wafa Abd. Rahman |
| description | Also available in printed version |
| format | Bachelor thesis |
| id | utm-123456789-54381 |
| institution | Universiti Teknologi Malaysia |
| language | English |
| publishDate | 2025 |
| publisher | Universiti Teknologi Malaysia |
| record_format | dspace |
| record_pdf | Abstract |
| spelling | utm-123456789-543812025-08-21T05:02:55Z The relationship between service and marketing innovation on a firm’s performance Noor Syuhada Wafa Abd. Rahman Umar Haiyat Abdul Kohar, supervisor Management Also available in printed version As an outcome of the economic crisis, many organizations are having a breakdown in terms of business performance. The implications of economic crisis including job losses, increased bankruptcies, budget and salary cuts, factories closed, employee-employer relationship affected, decreased employee morale and lack of support from funding agencies. This study investigates the relationship between service and marketing innovation with a firm’s performance, focusing on small and medium enterprise (SMEs) in the service sector located in Johor Bahru area. The objective of this research is to examine whether there is relationship between service and marketing innovation on a firm’s performance. A conceptual model linking the service innovation which consists of exploitation and exploration innovation, marketing innovation and firm’s performance. Quantitative method is used for this research whereby questionnaires regarding service innovation, marketing innovation and firm’s performance are distributed and a total of 116 respondents answered the questionnaire. The findings show that, there are positive relationship between service and marketing innovation with a firm’s performance practical01 UTM 95 p. Project Paper (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2018 2025-03-17T02:47:51Z 2025-03-17T02:47:51Z 2018 Bachelor thesis https://utmik.utm.my/handle/123456789/54381 vital:109610 valet-20180422-092750 ENG Closed Access UTM Complete Unpublished Completion application/pdf Universiti Teknologi Malaysia |
| spellingShingle | Management Noor Syuhada Wafa Abd. Rahman The relationship between service and marketing innovation on a firm’s performance |
| thesis_level | Other |
| title | The relationship between service and marketing innovation on a firm’s performance |
| title_full | The relationship between service and marketing innovation on a firm’s performance |
| title_fullStr | The relationship between service and marketing innovation on a firm’s performance |
| title_full_unstemmed | The relationship between service and marketing innovation on a firm’s performance |
| title_short | The relationship between service and marketing innovation on a firm’s performance |
| title_sort | relationship between service and marketing innovation on a firm s performance |
| topic | Management |
| url | https://utmik.utm.my/handle/123456789/54381 |
| work_keys_str_mv | AT noorsyuhadawafaabdrahman therelationshipbetweenserviceandmarketinginnovationonafirmsperformance AT noorsyuhadawafaabdrahman relationshipbetweenserviceandmarketinginnovationonafirmsperformance |