Assessment of the dimensions of customer-based brand equity: a case study on bridgestone Malaysia

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Bibliographic Details
Main Author: Choong, Chia Wei
Other Authors: Ahmad Sharifuddin Shamsuddin, supervisor
Format: Bachelor thesis
Language:English
Published: Universiti Teknologi Malaysia 2025
Subjects:
Online Access:https://utmik.utm.my/handle/123456789/54867
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Summary:Also available in printed version