Assessment of the dimensions of customer-based brand equity: a case study on bridgestone Malaysia

Also available in printed version

Bibliographic Details
Main Author:	Choong, Chia Wei
Other Authors:	Ahmad Sharifuddin Shamsuddin, supervisor
Format:	Bachelor thesis
Language:	English
Published:	Universiti Teknologi Malaysia 2025
Subjects:	Management
Online Access:	https://utmik.utm.my/handle/123456789/54867
Abstract	Abstract here

Similar Items

The effect of brand equity towards customer loyalty : a case study on the Body Shop
by: Lou, Chong Loon
Published: (2025)

The effects of brand equity on UTM’s Brand
by: Nur Syamimi Waros
Published: (2025)

The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
by: Nadia Farhana, Nadia Farhana
Published: (2017)

The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear
by: Nurul Akilah Ishak
Published: (2025)

Assessing customer-based brand equity in predicting customers’ repurchase intention in family restaurant / Mohd Aliff Abdul Majid
by: Abdul Majid, Mohd Aliff
Published: (2013)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

Brand equity for service brand online : the case of JOOX
by: Muhammad Izzat Abdul Halim
Published: (2025)

Branding of free-to-air television stations: from customer-based to audiencebased brand equity / Zakaria Razalli
by: Razalli, Zakaria
Published: (2016)

Determinants of brand equity towards fashion clothing in China
by: He, Shuai
Published: (2025)

Brand equity on purchase intention: case study on prada handbag as a luxury brand
by: Sharifah Hareezan Bataller Syed Charles
Published: (2025)

Effect of tourists’ attitude on the relationship of customer-based brand equity (CBBE) and destination brand loyalty : the case of visit beautiful Terengganu / Hilmy Othman
by: Othman, Hilmy
Published: (2020)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)

Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry
by: Yeoh, Jo Ling
Published: (2025)

The role of brand equity and culture in the relationship of electronic word-of-mouth and purchase intention
by: Yousef Sharipour
Published: (2025)

Brand equity in automotive sector
by: Lim, Hai Sze
Published: (2025)

Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
by: Ghani, Noor Hasmini Hj Abd
Published: (2011)

Small and medium sized enterprises branding dimensions and the effect performance
by: Tock, Jing Mi
Published: (2025)

Role of brand equity and brand identity on preferences of smartphones among students
by: Hafizuddin Afiq Hussin
Published: (2025)

Sources of brand equity for online company (The Ghrack)
by: Siti Jaslin Johari
Published: (2025)

Investigating Consumer S Sophistication, Cynicism And Efficacy On Emotion-Based Political Brand Equity Using Anes Panel Data : Moderating Role Of Partisanship
by: Almohammad, Asaad Hasan
Published: (2017)

Brand equity of Azman Hashim International Business School
by: Durra Nur Nadira Roslaili
Published: (2025)

The effects of hotel’s brand personality dimensions on customer’s satisfaction in Kuala Lumpur hotels / Nadiah Abu Zaireen
by: Abu Zaireen, Nadiah
Published: (2013)

Emotional attachment that leads to brand loyalty: the case of luxury brands
by: Carol Eliza Fernandez
Published: (2025)

The Influence Of Muslims’ Involvement With Traveling To Islamic Destinations On Malaysia’s Islamic Brand Equity
by: Shafaei, Fatemeh
Published: (2015)

The role of customer brand engagement in facebook fan
by: Ho, Peng Han
Published: (2025)

Word-of-mouth and brand equity: the study on mediating role of brand trust at public higher learning institutions / Norhafiza Mazlan
by: Mazlan, Norhafiza
Published: (2017)

An Exploratory Study Of Brand Equity And Malaysian Consumer Purchase Intention Towards Hotel Accommodation
by: Ooi, Seow Chin
Published: (2014)

Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
by: Baheshti, Saghi Koorang
Published: (2009)

The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
by: Almohammad, Asaad
Published: (2010)

Establishing strong brand equity with consumer-based approach for Malaysian fashion brands’ growth in fast-fashion industry / Siti Fatimah Hashim
by: Hashim, Siti Fatimah
Published: (2021)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
by: Abdelaziz, Kesmat Mohamed Elsayed
Published: (2022)

Antecedents And Outcomes Of Customer Engagement Behavior In The Airline Brand Fan Pages
by: Chuah, Hui Wen
Published: (2019)

Influence of brand trust, innovation, image, social and ethical reputation on customer satisfaction and loyalty
by: Arslan Umar
Published: (2025)

The effects of customer-brand relationship investments on customer engagement
by: Zuraidah Zainol
Published: (2014)

The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty for local car brands in Malaysia / Nurul Aqmar Zaidun
by: Zaidun, Nurul Aqmar
Published: (2021)

Brand knowledge as moderator between perceived values of loud luxury brand and purchase intention in Malaysia
by: Juliyana Jamil
Published: (2025)

Service quality, customer satisfaction and customer loyalty in chain restaurant industry: a case study on Starbuck Coffee Johor Bahru
by: Low, Yam Nee
Published: (2025)

Examining the relationship between brand emotion, brand perception and brand extension among supporters of professional JDT football clubs
by: Mohammad Fatullah Amsyar Mohd. Zamri
Published: (2025)

Consumers, purchase intention toward raisins : an experiment on well- known brand ( LIGO) vs religion- based brand (KISMIS DOA)
by: Mira Haniza Mohd. Jamian
Published: (2025)

Satisfaction, trust, participation and brand loyalty in starbucks' virtual brand community
by: Ma, Zhiyuan
Published: (2025)