Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching
Also available in printed version
| 第一著者: | |
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| その他の著者: | |
| フォーマット: | Master's thesis |
| 言語: | マレー語 |
| 出版事項: |
Universiti Teknologi Malaysia
2025
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| 主題: | |
| オンライン･アクセス: | https://utmik.utm.my/handle/123456789/55106 |
| Abstract | Abstract here |
| _version_ | 1854975102147362816 |
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| author | Sharlini Speri |
| author2 | Amran Hamzah, supervisor |
| author_facet | Amran Hamzah, supervisor Sharlini Speri |
| author_sort | Sharlini Speri |
| description | Also available in printed version |
| format | Master's thesis |
| id | utm-123456789-55106 |
| institution | Universiti Teknologi Malaysia |
| language | Malay |
| publishDate | 2025 |
| publisher | Universiti Teknologi Malaysia |
| record_format | dspace |
| record_pdf | Abstract |
| spelling | utm-123456789-551062025-08-21T09:50:00Z Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching Sharlini Speri Amran Hamzah, supervisor Built environment Also available in printed version The manifestation of tourism food products is an expression of identity for a tourism destination. However, little attention had been given to the relationship between tourism food products and women entrepreneurs in tourism-based businesses in the context of psychological empowerment. This study explores the manifestation of the Sarawak layer cake as a psychological empowerment catalyst for women entrepreneurs in tourism-based businesses in Kampung Gersik. The objectives of this study are to examine the meaning behind the manifestation of Sarawak layer cake designs and the contribution towards women psychological empowerment as well as the impact on destination branding at Kampung Gersik, Kuching. Qualitative methods were used in this research. A total of ten women entrepreneurs of Sarawak layer cake were selected from the study area. Another five participants were chosen as community representatives as they were indirectly affected by this industry. The entrepreneurs and participants were interviewed using semi-structured interview and the collected data were then analysed using thematic analysis. The results of the analysis revealed that the Sarawak layer cake came in three basic types, which are ‘Traditional’, ‘Contemporary’, and ‘Fusion’. These manifestations have eventually led to the psychological empowerment of women entrepreneurs as they strive for ‘meaningfulness’ and ‘perfection’ in their final product. The findings also revealed that, the design and motifs of Sarawak layer cake symbolise the passion and identity of women entrepreneurs which is a critical component in the process of destination branding as an inspiration for future sustainable tourism development of Kampung Gersik atiff UTM 160 p. Thesis (Sarjana Sains (Perancangan Bandar dan Wilayah)) - Universiti Teknologi Malaysia, 2016 2025-03-17T03:43:37Z 2025-03-17T03:43:37Z 2016 Master's thesis https://utmik.utm.my/handle/123456789/55106 valet-20170124-122122 vital:94026 ML Closed Access UTM Complete Unpublished application/pdf Universiti Teknologi Malaysia |
| spellingShingle | Built environment Sharlini Speri Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching |
| thesis_level | Master |
| title | Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching |
| title_full | Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching |
| title_fullStr | Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching |
| title_full_unstemmed | Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching |
| title_short | Manifestasi kek lapis Sarawak dalam proses pemerkasaan psikologi pengusaha wanita di Kampung Gersik, Kuching |
| title_sort | manifestasi kek lapis sarawak dalam proses pemerkasaan psikologi pengusaha wanita di kampung gersik kuching |
| topic | Built environment |
| url | https://utmik.utm.my/handle/123456789/55106 |
| work_keys_str_mv | AT sharlinisperi manifestasikeklapissarawakdalamprosespemerkasaanpsikologipengusahawanitadikampunggersikkuching |