The mediating effect of attitude between halal and spiritual factors and purchase intention of halal cosmetics
Also available in printed version
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| Format: | Bachelor thesis |
| Language: | English |
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Universiti Teknologi Malaysia
2025
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| Online Access: | https://utmik.utm.my/handle/123456789/56124 |
| Abstract | Abstract here |
| _version_ | 1854934086418694144 |
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| author | Maznah Osman |
| author2 | Mohd. Shoki Md. Ariff, supervisor |
| author_facet | Mohd. Shoki Md. Ariff, supervisor Maznah Osman |
| author_sort | Maznah Osman |
| description | Also available in printed version |
| format | Bachelor thesis |
| id | utm-123456789-56124 |
| institution | Universiti Teknologi Malaysia |
| language | English |
| publishDate | 2025 |
| publisher | Universiti Teknologi Malaysia |
| record_format | dspace |
| record_pdf | Abstract |
| spelling | utm-123456789-561242025-08-20T18:41:03Z The mediating effect of attitude between halal and spiritual factors and purchase intention of halal cosmetics Maznah Osman Mohd. Shoki Md. Ariff, supervisor Management Also available in printed version In terms of Halal cosmetics, Halal awareness among consumers are globally increased. However, review of literature on Halal cosmetics indicated that there are less emphasized on mediating effect of attitude between Halal and spiritual factors and purchase intention of Halal cosmetics. Therefore, this study is carried out to examine the relationship between Halal factors and consumers’ attitude towards Halal cosmetics, to identify the relationship between spiritual factors and consumers’ attitude towards Halal cosmetics, to identify the relationship between consumers’ attitude towards Halal cosmetics and intention to purchase, to examine whether attitude could mediate the relationship between Halal factors and purchase intention of Halal cosmetics, and to examine whether attitude could mediate the relationship between spiritual factors and purchase intention of Halal cosmetics. A selfadministered survey was carried out by distributing questionnaires to young Muslim women in Malaysia using non-probability convenience sampling. A total of 200 completed questionnaires were gathered using online and offline, hence reflecting 91% response rate. The results of this study discover that there is strong and significant effect of Halal and spiritual factors on attitude towards Halal cosmetics and attitude mediates both Halal and spiritual factors with purchase intention of Halal cosmetics. This study is one of the first efforts that emphasizing on both Halal and spiritual factors influencing attitude and buying intention of Halal cosmetics. Halal and spiritual factors are determined as vital factors that should be taken into account in planning marketing programs for their cosmetic products zulaihi UTM 145 p. Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2016 2025-03-17T04:21:17Z 2025-03-17T04:21:17Z 2016 Bachelor thesis https://utmik.utm.my/handle/123456789/56124 valet-20170214-154515 vital:95322 ENG Closed Access UTM Complete Unpublished application/pdf Universiti Teknologi Malaysia |
| spellingShingle | Management Maznah Osman The mediating effect of attitude between halal and spiritual factors and purchase intention of halal cosmetics |
| thesis_level |
Other
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| title | The mediating effect of attitude between halal and spiritual factors and purchase intention of halal cosmetics |
| title_full | The mediating effect of attitude between halal and spiritual factors and purchase intention of halal cosmetics |
| title_fullStr | The mediating effect of attitude between halal and spiritual factors and purchase intention of halal cosmetics |
| title_full_unstemmed | The mediating effect of attitude between halal and spiritual factors and purchase intention of halal cosmetics |
| title_short | The mediating effect of attitude between halal and spiritual factors and purchase intention of halal cosmetics |
| title_sort | mediating effect of attitude between halal and spiritual factors and purchase intention of halal cosmetics |
| topic | Management |
| url | https://utmik.utm.my/handle/123456789/56124 |
| work_keys_str_mv | AT maznahosman themediatingeffectofattitudebetweenhalalandspiritualfactorsandpurchaseintentionofhalalcosmetics AT maznahosman mediatingeffectofattitudebetweenhalalandspiritualfactorsandpurchaseintentionofhalalcosmetics |