Measuring customer's satisfaction and consumer buying behavior about consumer product : a case study in Munchy's Sdn. Bhd. Batu Pahat, Johor

• Main Author: Lam, Poh Hui
• Other Authors: Norhayati Mohmad Zakwan @ Zakuan, supervisor
• Format: Bachelor thesis
• Language: English
• Published: Universiti Teknologi Malaysia 2025
• Subjects: Consumer satisfaction; Consumer behavior; Food industry and trade
• Online Access: https://utmik.utm.my/handle/123456789/60271

Also available in printed version : HF5415.335 L36 2011 raf