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Items where Author is "SAHAK, SITI ZALEHA BT"

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Number of items: 4.

Article

SAHAK, SITI ZALEHA BT (2004) Ethnocentric Consumption and Malaysian consumers: New insights and Propositions.

SAHAK, SITI ZALEHA BT Ethnocentric Consumption in Malaysian Consumers.

SAHAK, SITI ZALEHA BT (2011) The influence of national identity on consumer ethnocentrism. ISSN 0128-7494

SAHAK, SITI ZALEHA BT (2012) The roles and effects of extrinsic cues on consumer�s evaluation on food products.

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