The Roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia

HASSAN, FARIDAH BT HAJI (1998) The Roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia. Journal of International Business and Entrepreneurship, 54. ISSN 01082701/0365110X

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Item Type:	Article
Journal or Publication Title:	Journal of International Business and Entrepreneurship
PRISMA ID:	8094
URI:	http://oarr.uitm.edu.my/id/eprint/1307

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