Is Customer Satisfaction Enough? Issues and Challenges in Creating Competitive Advantage Through Excellent Customer Relationship

ZAKARIA, ZAINUDDIN BIN (2007) Is Customer Satisfaction Enough? Issues and Challenges in Creating Competitive Advantage Through Excellent Customer Relationship. In: UNSPECIFIED.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
PRISMA ID:	1340
URI:	http://oarr.uitm.edu.my/id/eprint/16889

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