Application of Importance � Performance Analysis (IPA) to formulate Customer Satisfaction Strategies in the Direct Sales Industry: A Comparison of Stated-Importance versus Derived-Importance Approaches

MUSA, ROSIDAH BINTI (2004) Application of Importance � Performance Analysis (IPA) to formulate Customer Satisfaction Strategies in the Direct Sales Industry: A Comparison of Stated-Importance versus Derived-Importance Approaches. In: UNSPECIFIED.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
PRISMA ID:	11727
URI:	http://oarr.uitm.edu.my/id/eprint/21019

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