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A Proposed Conceptual Framework of Program Perceived Value, Program Satisfaction and Behavioural Loyalty Chain: Exploring the Mediating Effect of Program/Card Loyalty

MUSA, ROSIDAH BINTI (2006) A Proposed Conceptual Framework of Program Perceived Value, Program Satisfaction and Behavioural Loyalty Chain: Exploring the Mediating Effect of Program/Card Loyalty. In: UNSPECIFIED.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
PRISMA ID: 11733
URI: http://oarr.uitm.edu.my/id/eprint/21023

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