The Roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia

MUSA, ROSIDAH BINTI (2007) The Roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia. In: UNSPECIFIED.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
PRISMA ID:	11736
URI:	http://oarr.uitm.edu.my/id/eprint/21026

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