Unravelling the Effects of Perceived Value, Perceived Equity and Relationship Quality on Relationship Outcomes: Evidence from Retail Loyalty Programmes in Malaysia.

MUSA, ROSIDAH BINTI (2008) Unravelling the Effects of Perceived Value, Perceived Equity and Relationship Quality on Relationship Outcomes: Evidence from Retail Loyalty Programmes in Malaysia. In: UNSPECIFIED.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
PRISMA ID:	11760
URI:	http://oarr.uitm.edu.my/id/eprint/21037

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